to keep the respect or reputation
eg.
One insensitive tweet and the company had to apologize several times to save face.
or
How to Save Face When Things Go Wrong
In my professional life I have found that when one mishap occurs with a client several more will follow. The succeeding chain-of-events tend to be embarrassing and aggravating. Worse yet, we sometimes feel like never showing up for business again. But we all know that won’t work, so what will?
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